What’s in a name? The Rise of Personalisation

Personality drives everything these days. Think of the best bloggers, influencers – they’re successful because they have a brand, an identity. Can you imagine Zoella being called Sally? No, her name is synonymous with her YouTube channel and blog.

And, if you’re a blogger reading this – or just if you were born post-1990 – you’ll be familiar with the world of selfies and lusting after Em Sheldon’s monogrammed sliders after spying them on Instagram.

At the core of all of this self-centredness (yes, it’s a word!), is our names.

Okay, on paper, it’s just a bunch of letters. But those letters define who we are, they are what we respond to, they get shortened by friends and family as a term of endearment – they are your letters,.

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A site called YourDesign sent over some personalised goodies after reading my blog. They knew I loved ponies so sent a sweatshirt and a silver stirrup keyring, with my name engraved on it. Their whole site is based on names, making products personal – and it got me thinking…

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We have an emotional attachment to our names which companies are tapping into. That’s why brands like Coca Cola and Nutella ran campaigns, printing off bespoke labels with names on – to appeal to our vanity. Apparently, it works: according to this article, sticking a name on a Coke bottle made profits soar.

So we literally buy into our names. And, in a digital and global era, we’ve been conditioned to expect and desire highly personalised experiences – whether it’s a customised spa trip, or a Love Island water bottle (with our names on, of course).

People might say that the millennial Me Me Me generation is the root of all of this: we are entitled and expect tailor-made services, accessible and immediate. 

But owning your own name, owning who you are, is nothing new. And surely that’s not a bad thing? Having your name/initials on full display is actually a celebration of your unique identity.

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Initials AND a selfie – sue me

Think about it. If your name is pronounced wrong, spelt wrong (mine: forever with an ‘H’) or (the worst) you’re called a different name entirely – you’re going to get a little irked.

Similarly, when you’re teased as a child for your name, it can hurt. Sure, it can be funny – I’ll let you imagine the puns with my surname – but, at the end of the day, your parents lovingly named you and (for the most part) you should value that choice.

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In case you hadn’t gathered, Criddle is my nom de plume and friends, teachers and my bosses also use it to speak to me. I love it.

Also, because there are no men in my generation, I am determined to keep the Criddle name alive. (Take note, future Mr. Criddle!)

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So, I will happily have my Cristina/Criddle/CC emblazoned on whatever I can find because I’m proud of my name, I’m proud of who I am and, yes, I’ve got a little bit of love for myself.

9 thoughts on “What’s in a name? The Rise of Personalisation

  1. Having a unique name is fun! But it does come with that readily-made personalization struggle. I could never find anything that said “Kassidy” and everyone always misspelled my name as Cassidy. Still, like you said, there are my letters, and I wouldn’t trade them!

    KYASEDI

    Liked by 1 person

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