Big white townhouses, sleepy quiet streets and traditional British pubs – I’ve written before about how much I enjoy visiting West London. I love it so much, I’ll be moving there at the end of the year.
The biggest bonus of LUMA’s location is its proximity to the River Thames. You can stroll along the river and take in the amazing scenery. It’s one of my favourite walks in London as it’s beautiful, quiet and green, unlike any other part of the Capital.
LUMA describes itself as a concept hotel. It takes its inspiration from the history of 28-36 Glenthorne Road (the site where it lives) which used to be an OSRAM lightbulb factory in 1881. At the time, it was one of the first lamp factories in Britain and a central part of the area. The hotel pays homage to this with exposed brick walls, oversized lightbulbs and other illuminated displays and decor dotted all over the building.
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Much of the inspiration behind LUMA comes from the old Osram lightbulb factory that used to dominate Hammersmith. Built in 1881, it was one of the earliest lamp factories in Britain 💡💡💡Osram revolutionised the way we saw things, and is this same spirit of innovation and excellence that drives us today. #history #lightingdesign #hotels #hotellondon
The hotel offers three types of room – Light, LUMA and Luxe – with increasing amenities and space. The interiors are simple but good quality and the rooms contain all the essentials for a relaxing stay.
This is all part of LUMA’s ‘Naked Stay’ theme – they eliminate some things you might expect from a hotel, like room service, a bar or a restaurant, but offer to fetch you anything you ask for… toothbrush, ‘sold-out’ tickets or cufflinks? They can source it! LUMA aims to cater to each individual, promising “nothing you don’t need, and everything you do.”
We stayed in a superior double room, which was a completely open plan design, apart from a sliding door leading to the toilet. It’s compact – the kind of space you’d need to be very familiar with the person you’re sharing with if you’re sharing.
Every inch of space was used, with the bathroom sink overlooking the bed, divided by the mirror. The shower was tucked away to the side and powerful, although I always prefer a bath with my stays.
The first thing you notice about the rooms is a huge feature wall above the bed with a map of the area, lit up bright orange. There was a large, comfy double, as well as a TV, coffee machine, hairdryer, air conditioning and an interactive tablet travel guide.
The room also provided cubby holes next to the bed, with a USB for charging your phone, the perfect distance for scrolling in bed. Each room also provides a portable phone allowing guests to make calls locally or internationally for free – great if you’re visiting from abroad.
As I mentioned, you can’t order room service, but they do offer up to 20% discount for selected local restaurants and retailers, which is a nice way to explore the area. We tried to use the discount in Byron when ordering takeout, but they sadly only apply the voucher if you eat in the restaurant – which didn’t make too much sense!
Keeping with the simplistic theme, a complimentary ‘grab and go’ breakfast is included with each stay. Brown paper bags are laid out in the lobby with pastries and fruit inside. You can also help yourself to juice and coffee as you head out for your busy day in London. This is a really nice idea, but there’s not a huge choice in pastries or fruit, so it could become repetitive if staying for a few days. It suited me for this stay, though, able to munch away on my morning commute.
I really enjoyed my stay at LUMA Concept Hotel, it was a simple and relaxing stay in London – we slept so well, which is unusual in such a central location.
Without knowing the hotel’s history, it might be hard to understand the ‘concept’ part of it’s name, but I loved the decor regardless. It’s central, relatively affordable – starting at £120 per room – and would be perfect for a short stay in the city, for business or leisure. I’d have liked the option of room service, cooked breakfast and a bath but if you want quality and convenience with no frills, this is the place for you.
To book a room or find out more visit LUMA Concept Hotel Hammersmith’s website here
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